* 9 products Filipinos can't live without

[Kano]

9 products Filipinos can't live without


by Cai Ordinario
Rappler Posted on 02/21/2013

The Consumer Coping Behavior Survey of research firm Social Weather Stations (SWS) showed that Filipinos consider toiletries a staple, or a product they cannot live without, or consider as absolutely necessary.

In a briefing on the survey results and insights, SWS director and marketing professor Ned Roberto revealed the top must-haves of Filipinos in different areas of the country:

#	NCR	Balance Luzon	Visayas	Mindanao
1	Bath soap	Detergent soap/powder_	Toothpaste	Toothpaste
2	Detergent soap/powder_	Bath soap	Detergent soap/powder_	Sugar
3	Toothpaste	Toothpaste	Bath soap	Soy sauce
4	Soy sauce	soy sauce	Soy sauce	Detergent soap/powder_
5	Shampoo	Shampoo	Shampoo	Shampoo
6	Rice	Vinegar	Vinegar	Bath soap
7	Vinegar	Rice	Toothbrush	Talcum powder
8	Sugar	Sugar	Sugar	Rice
9	Fresh eggs	Cooking oil	Cooking oil	Cooking oil

For NCR, the top brands for bath soap are Safeguard, Palmolive, and Dove. For detergent, it's Tide, Surf, and Champion.

Top brands for toothpaste are Colgate, Close Up, and Hapee.

Items Filipinos can do without

Roberto said the survey results listed a total of 159 products and classified them according to (a) staple (b) near-staple (c) nice to have (d) near-dispensable (e) definitely dispensable.

Products that are considered near-staple include those items that are necessary, but had some non-users. Roberto said there are around 10% or more that do not use products such as:

   Deodorant - 29%
   Prepaid cellphone - 19%
   Conditioner, Sanitary napkin, & Headache medicine - 18%
   Dried fish or Tuyo - 17%
   LPG - 10%

The nice-to-have products include those that more than 30% do not use.

For NCR, products that had high numbers of non-users were:

   Feminine wash & pantyliner - 41%
   Powdered fruit juice - 35%
   Cough/cold medicine & vitamins - 34
   Baby oil & butter - 32%
   Powdered chocolate drink - 30%

The presentation explained that near-dispensable items are those that people can do without. This means, there are more non-users than users.

For NCR, the items with the highest number of non-users are:

   Landline phone subscriptions & loans - 71%
   Internet subscriptions at home - 70%
   5 gallon water & visits to specialist doctors - 63%
   Disposable baby diapers - 61%
   Ready to drink Iced Tea - 60%
   Powdered filled milk for kids, single ice cream, spaghetti sauce, & roasted chicken - 35%
   Tomato sauce - 33%

Roberto said the bulk of the 159 products that the SWS included in the survey were regarded as definitely dispensable or products that Filipinos consider they can live without.

For NCR, the highest number of non-users were for items such as:

   Disposable adult diapers - 93%
   Denture care products & paluwagan - 92%
   Therapeutic toothpaste for sensitive teeth & gum care - 91%
   Canned mixed fruits - 48%
   Canned pineapple tidbits/chunks - 47%
   Macaroni - 43%

Roberto explained that many of these definitely dispensable products relate to a small percentage of the population such as those who are old and senile who require adult diapers, as well as those with certain conditions, like those requiring dentures.

But, Roberto said, there are products that are considered definitely dispensable where companies can grow their brands or markets. These products include those that have 20% to a little over 30% who do not these products.

Roberto used watching movies as an example. He said around 33% of those surveyed in NCR say they no longer watch movies on the big screen. This, however, is lower compared to survey data released in 2008.

"We're going back to the movies. This is the basis of Araneta for putting up Gateway. The big screen is back," Roberto said. - Rappler.com


Source: http://www.rappler.com/business/22238-products-filipinos-cant-live-without

[vvjoris]

In Visayas zouden ze rijst niet levensnoodzakelijk vinden ...   

[Ronny55]

In Visayas zouden ze rijst niet levensnoodzakelijk vinden ...   

Ik niet ,neen 

[Amice]

Tja in manila*NCR vinden ze cooking oil niet belangrijk, maar het barst er van en iedereen gebruikt het.  

In ieder geval is er n start met consumenten gebruik indexatie gemaakt, wie weet is er nog hoop

[Johan En Elvie]

In onze dozen zitten ook deze producten bijna altijd.
Het zal wel kloppen dat dit voor hen belangrijk is, in visayas zal rijst wel belangrijk zijn hoor maar in zo'n korte lijst kan ook niet alles staan, moesten ze die uitbreiden naar 20 producten zou die rijst er ook wel instaan.