Thee voor de gezondheid.

[Rich]

Teaching Filipinos the right way to appreciate milk tea
by Rizal Raoul Reyes, BusinessMirror
Posted at 06/04/2014 10:08 AM | Updated as of 06/04/2014 10:08 AM

MANILA, Philippines - Although tea is considered a healthy drink, Filipinos are not really fond of drinking it as they still prefer coffee, mainly due to the influence of Spanish and Americans.

This, however, does not bother Chinese businessman Dr. Si Chang in promoting tea to Filipinos. He is particularly interested in popularizing milk tea as a nutritious drink to the Filipinos. This led him to introduce Fiftea, the leading milk-tea brand from Taiwan.

The idea to open a milk tea brand started four years ago when he was engaged in another business in the country. Chang noticed there were a lot of Chinese milk-tea companies establishing operations in the Philippines and was amazed how their business operations were getting positive results.

However, Chang observed these brands that entered the Philippines market did not belong to the cream of the crop back home. When he decided that it was time for him to open his own business, he chose Fiftea. Established in 1994, Fiftea has 500 stores only Taiwan.

He started Fiftea operations in the Philippines less than a year ago and currently has three company-owned outlets in Makati City.

Compared to other brands, Chang said Fiftea is a cut above the rest. First, it has trained baristas, who are trained for the long haul. Unlike in other companies, the baristas in Fiftea undergo a two-year training before their deployment to franchisees. This ensures every milk tea served maintains the high quality and consistency trademark of Fiftea.

The second is the brewing process. Unlike the other milk-tea brands, Fiftea uses brewed tea not powder. Water is boiled separately before adding the tea leaves to get the freshest flavors and nutrients minus the bitterness from over-boiled leaves.

Chang assures the recipe is strictly followed, maintaining the right mix in every cup. It does add sugar or water to adjust the quantity. To maintain the pure taste of the next cup of milk tea, containers for brewing and mixing are cleaned right away.

Fiftea's ingredients are genuine. The tea leaves are imported and sourced from a reputable grower of tea leaves to ensure the flavors are sharp, distinct and natural. Only the brown sugar is sourced locally.

Chang, a chemistry doctorate degree holder, said he really monitors the quality of milk tea being done in Fiftea. As part of the quality process, he regularly drinks tea. Chang added a tea aficionado can really determine if it's good cup or a bad one.

Chang believes Filipinos still need to learn a lot more in appreciating the real milk tea. "I want to educate the Filipinos on the proper way to drink the real milk tea and appreciate the taste and nutritional value," said Chang in a recent interview with the BusinessMirror in Makati City.

Chang noticed a big number of Filipinos have developed a strong liking on the pearl milk tea. As a result, Filipinos have not developed a keener appreciation on determining a good or bad cup of tea. "I have a mission to teach Filipinos there are other flavors of tea," he said.

Despite the presence of many players in the market, Chang said he is confident Fiftea can still make a major presence in the market.

"A good product does not have a saturated market. For the last six months, we have proven that our customers have been consistently patronizing our products," Chang said.

"So far, so good. I think we can break even in six months," Chang added.

Chang said Fiftea plans to expand in the next few months. It plans to open in Davao, Cebu and other growth areas. Further, it is looking for a good site in Quezon City as part of its expansion.

It plans to open 10 stores this year.

Chang said Fiftea is open for franchising in the future. "We're not pursuing it yet because we want to ensure our future franchisees they will have good sites for the business," he said.

Source : http://www.abs-cbnnews.com/business/06/04/14/teaching-filipinos-right-way-appreciate-milk-tea

[Rich]

En hier lees ik dan :

DOE GEEN MELK IN UW THEE!


Thee drinken draagt bij tot de bescherming tegen cardiovasculaire aandoeningen.

Maar geldt dat ook wanneer men een wolkje melk in de thee doet?

Nee, de melk doet de weldoende effecten van thee verdwijnen.

Thee beschermt hart en bloedvaten
Melk doet het beschermend effect verdwijnen
Een kwestie van caseïne
Zonder melk of met sojamelk
Thee beschermt hart en bloedvaten
Thee is wereldwijd de meest geconsumeerde drank. Veel van die consumenten doen naar Engels voorbeeld een wolkje melk in hun kopje thee.
De beschermende eigenschappen van thee tegen cardiovasculaire aandoeningen werd uitvoerig aangetoond, maar dat is niet het geval met de eventuele gevolgen van het toevoegen van melk aan 's werelds meest gedronken drank.

Een Duitse studie brengt daar verandering in. Om na te gaan of het toevoegen van melk aan een kopje thee de biologische activiteit van thee verandert, voerden ze een experiment uit bij theedrinkers enerzijds en cellen van ratten anderzijds.

Melk doet het beschermend effect verdwijnen
Zestien vrouwen ouder dan vijftig jaar werd gevraagd om elke dag 500 ml zwarte thee thee te consumeren, al dan niet met melk (een hoeveelheid van 10%).
Daarna, twee uur na de consumptie, werd het vasculair effect van beide drankjes gemeten.

Thee doet de dilatatiecapaciteit van de aders en bloedvaten aanzienlijk stijgen, waardoor ze zich makkelijker aanpassen aan de variaties van de bloedstroom.
Maar bij het drinken van thee met melk wordt er geen enkele dilatatie vastgesteld.
Het toevoegen van melk doet de cardiovasculaire bescherming van thee verdwijnen.
Hetzelfde experiment werd uitgevoerd bij cellen van ratten (cellen van de aorta). Ook daar werd dezelfde vaststelling gemaakt.

Bron : http://www.e-gezondheid.be/doe-geen-melk-in-uw-thee/actueel/1043

[yepyep]

Mooi artikel, alleen zijn er echt al heel veel Milk tea establishments in Manila.

Serenitea, Bubbletea, Chatime etc.

[Amice]

In Manila komen er steeds meer teahouses maar daar bevinden zich dan ook veel japanners.
Milktea is volop overal verkrijgbaar maar het zal niet zijn vanwege de gezondheidsfactoren van tea, er wordt nog altijd meer cola en softdrinks gedronken en vooral ook veel (ice)water.

Ik vraag me af of dergelijke teahouses wel en langdurig bestaan zullen hebben, zoveel klanten zie je er niet binnen doorgaans.

[innka3]

elke dag hier indian thea 

http://www.youtube.com/watch?v=bMQijXg48_k

[bananacreek]

Elke dag 2 x (2 stuks) in de laatste 7 jaar.............. ...........(hopelijk).....



Moet je niet op een lege maag doen (twee zakjes in één kopje) want dat kan irriterent(d)? zijn............

Carton a 50 stuks @ P305 (goedkoopste)

[bananacreek]

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[bananacreek]

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